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Management / Strategy

Educating the Market: Creating Value Through Support of Continuing Medical Education


Publication Date   March 2008
Publisher   Best Practices LLC
Product Type   Report
Pages   78
ISBN Number   not applicable
Product Code   BPC00006
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Price £2,375.00

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Summary


KEY TOPICS

  • What is the current landscape of continuing medical education (CME) in North America and Europe?
  • What structural forms are used to deploy CME, optimize budgets & best deliver content?
  • How rapidly is E-CME advancing?
  • What CME delivery channels are preferred?
  • What are the current trends and future directions of CME?

KEY METRICS

  • Geographic delivery of CME
  • Structural management of CME
  • CME investment budgets for North America
  • CME investment budgets for Europe
  • CME investment staffing for North America
  • CME investment staffing for Europe
  • Mix of planned versus spontaneous CME investment
  • Functional responsibility for CME
  • Mix of CME delivery in North America (company directed versus 3rd party, etc.)
  • Mix of CME delivery in Europe
  • Background and experience of CME employees
  • Tenure of CME employees
  • Mix of CME delivery modes for North America
  • Mix of CME delivery modes for Europe
  • Use of E-CME in North America & Europe
  • Effectiveness ratings for CME delivery activities in North America
  • Effectiveness ratings for CME delivery activities in Europe

METHODOLOGY


This research was based on benchmark survey data and executive interviews of 30 participants from 26 pharmaceutical, biotechnology and medical education companies.

INDUSTRIES PROFILED

Biotech, Pharmaceutical, Manufacturing, Health Care

COMPANIES PROFILED

Alcon Laboratories, Wyeth Pharmaceuticals, TAP, Talecris, Sepracor, Sanofi-Aventis, Roche, Pfizer, Ortho-Clinical Diagnostics, Novo Nordisk, Novartis Canada, Serono, Merck, Johnson & Johnson, Genentech, Eli Lilly and Company, Daiichi Pharmaceutical Co; Ltd., Celgene, Bristol-Myers Squibb, Boehringer-Ingelheim, Baxter Healthcare, AstraZeneca, Amylin

Content


  • Educating the Market: Creating Value through Support of Continuing Medical Education
  • RESEARCH BACKGROUND
    • Research Objective and Methodology
    • Universe of Learning: North American Participants
    • Universe of Learning: European Participants
    • Universe of Learning: CME Vendors
    • Insights Span the Global Bio-Pharma Market
    • Participants Oversee Diverse CME Functions
  • SUMMARY OF KEY FINDINGS, INSIGHTS AND TRENDS
    • Insight #1: Decentralized CME Structures Prevail
    • Insight #2: CME Internet Usage is Accelerating
    • Insight #3: Balance Resources, Market Reach and Quality
    • Insight #4: Accelerating CME Evolution
    • Insight #5: First-line Management Tools Benefit CME
  • CURRENT CME STRUCTURAL TRENDS
    • Three Epicenters of Accredited CME Span the Globe
    • Two Epicenters (North America & EU Big 5) Drive CME
    • Decentralized CME Structures Proliferate
    • Snapshot Europe: Structural Models
    • The Centralized Model Efficiently Broadcasts CME to Markets
    • Decentralized Models Look to Each Market for CME Leadership
    • Hub-&-Spokes Models Blend Centralization & Local Market Autonomy
  • LEVERAGING BUDGETARY RESOURCES
    • CME Investment Levels Vary Greatly Across Countries
    • Balance Planned & Spontaneous CME Programs
    • Engage CME Practice Communities to Accelerate Learning
  • CME EVOLUTION MODELS
    • Change Models are Being Applied to CME
    • Targeting CME for Change-Ready Physicians
    • New Formula Emerging to Optimize CME Impact
    • Improving CME Performance Impact
    • Snapshot Europe: Accelerated Evolution
    • Requirements for CME in Europe
    • Language & Learning Models Vary Across EU
  • CME FUNCTIONAL MANAGEMENT
    • Medical Affairs & Communications commonly have CME Oversight
    • North American CME Distribution Channels also centrally Managed
    • European CME Distribution Channels are Managed thru One Group
    • Medical Affairs & Grants Groups Lead North American CME
    • Marketing & Medical Functions Lead European CME
  • BUILDING TALENT DEPTH, BREADTH & COMPETENCE
    • Medical Affairs & Communications are CME Training Grounds
    • Develop a CME Strategy to Best Manage Limited Resources
    • CME Staff Tenure and Hiring Requirements
    • CME Staffing Levels Vary Greatly Across Markets
    • Building CME Talent is a Key Need in Europe
  • OPTIMIZING CME DELIVERY CHANNELS
    • Face-to-Face & E-CME Dominate in North America
    • Face-to-Face Delivery is Dominant in Europe
    • Use Assessments to Set CME Strategic Agenda
    • Snapshot Europe: CME Delivery Channels
    • Divining Optimal Channel Mix for European Market
  • CULTIVATING E-LEARNING
    • Internet is Growing in Relevance as a Delivery Mechanism
    • Snapshot Europe: E-Learning
    • Long-Distance Learning is Seeded & Growing
    • E-CME Delivery in Europe & North America
  • CME CONTENT MANAGEMENT
    • Symposia are Most Effective European CME Services
    • Clinical Cases are Preferred CME Form in North America
    • Field-based Assessments reveal the state of
    • Clinical Practice in the Local Market
    • Third-Party Vendors Deliver most European CME
    • Third-Party Vendors also Dominate N.A. CME Delivery
  • CME LESSONS LEARNED
    • Leading Indicators of Change for CME
    • CME Delivery Modes: E-CME
    • CME Delivery Modes: Face-to-Face Meetings
    • CME Delivery Modes: Enduring Materials & TCs
    • Differentiating CME Offerings
    • Snapshot Europe: CME Lessons Learned
    • Delivering CME Excellence in Europe
    • CME Improvement Opportunities - Voices from the Field
  • APPENDIX
    • Definitions of Statistical Data
    • About Best Practices, LLC